| |
| |
|
|
|
|
|
Article Writing: SEO, Expert Authors and the Dumbification of the Internet
Article authors who use SEO (Search Engine Optimization) keywords to attract attention and falsely position themselves as experts, are like impurities in the water, clogging up the pipes. This is indeed a sorry situation. Unlike the days when the internet was young, if you want to find good information, you have to filter out the dirt first. When you do web research using keywords, do you generally have to read anywhere from 4-7 articles on one particular topic before finding one written by an intelligent human being? SEO abuse is making it more and more difficult to locate the people with real expertise and valuable insights. It's a growing problem, to say the least. But in terms of information-gathering, how do we pick through the chaff and get to the gold? Use Specialized Terms in Your Keyword Search When I'm in research mode, in addition to keywords, I use specific and/or specialized terms in my web searches. This helps me scope out authors with real knowledge as opposed to the BS artist looking to make a quick buck. It works for me, and it can work for you as well. For example, let's say you're a writer, and you want to learn the proper protocol for submitting a query letter. If you search using the words 'query letter,' know what's going to come up? A million and one hits, the majority of which will be ads, which serve no purpose if you're trying to learn something new. But if you type in 'query letter' and 'format' and 'cover page' all in the same search box, you may be able to find some really helpful information from publishing experts who know everything there is to know about query letters. Make Sure Your Specialized Terms are Still Considered Special It's worth noting that specialized terms often evolve into keywords as their meaning becomes widespread. Unfortunately, as the evolve in popularity, they devolve with respect to informational value. In the old days, if I wanted to find a good article about nutrition and the immune system, I might look up 'free radical fighters'. It was something that only real nutrition specialists knew about. In today's more health-conscious world, the term 'free radical fighters' is wildly popular. Where it was once strictly textbook terminology, it's now a "buzz word," used to advertise things like shampoo. As such, it's become a 'dumbed down' term; a fancy word that's being thrown around, and as a result, you see it in lots of places where there's nothing 'specialized' at all! Consequently, if I do a web search using this keyword, it's going to take me several tries before finding detailed information that I can actually learn from. So: how does this impact information researchers, authors, and the quality of content on the internet? The diligent web hunter should choose his web search words wisely. And the author who wants to leverage SEO with keywords, should also fortify his articles with real and valuable information- including specialized terminology. In doing so, perhaps we have a shot at keeping the internet's article content informative, relevant, and valuable to the reader. Authors, Do Your Part for the Future of Internet Communication Are you an author with real expertise, who's feeling 'elbowed out' by folks who use tawdry keyword manipulation tactics to attract attention on the web? Don't worry about those people, and don't give up! The dumbification of the internet does not have to be, if we don't let it happen. Just keep on writing, and do it the smart way- that will both attract visitors through search engine optimization, and provide your readers with real, valuable information they can learn from and use. Include keywords, include specialized knowledge, include it all. Get it out there, get writing, and don't lose sight of your goals! At times, you may find yourself swept away on the intoxicating wave of high-speed communication. Seem so easy to just start hammering out any old shpiel about this or that, throw in some popular keywords, call it an article, spread your name around and convince people you're an expert. Right? Wrong. Authors, don't get sucked in by all the hype and sensationalism on the internet. Never skimp on quality for quantity and the hope of instant fame... because if you do, you'll flare up and be snuffed out in a millisecond. It takes years to build your reputation as an expert, and rightly so. Prestige must be earned, can't be bought, and won't ever be yours if you take shortcuts. If you really want to brand yourself as an expert in your field, keeping working, keep learning and keep growing. Your success will come in due time. If you listen to those who believe in the Laws Of Attraction as applied to internet business, they'd probably say "People with higher aspirations and creative solutions will find each other." Let's hope they're right. Copyright 2005 Dina Giolitto. All rights reserved. Dina Giolitto is a New-Jersey based Copywriting Consultant with ten years of industry experience. Her current focus is web content and web marketing for a multitude of products and services although the bulk of her experience lies in retail for big-name companies like Toys"R"Us. Visit http://www.wordfeeder.com for rates and samples.
MORE RESOURCES:
Writing-Articles - Google News |
|
|
|
RELATED ARTICLES
How to Promote Your Web Site by Writing Articles Sharing knowledge on the web can be a very powerful way to establish your online presence and credibility. First, you write a thoughtful and informative article on an topic in your area of expertise. Think Bigger When Doing Article Marketing You've already agreed that putting some of your best articles into distribution is a great way to build your brand, grow your targeted traffic and get oodles of free quality back links to your website. You publish a small handful of articles and submit them to the major article distribution sites and then wait? but nothing happens or your results are depressing. Write Articles That Get Results It's no secret that writing and publishing helpful articles is one of the best ways to promote your business. Writing articles can: Establish you as an expert in your field. Article Marketing & Copywriting Secret: How To Make Your Article TITLE Sell Most authors are wasting their time producing dozens to hundreds of high quality articles that never reach a fraction of their traffic potential. It's a darn shame. Writing for Dollars - How To Get Started "When you provide good information from which readers can learn and profit, people are more likely to buy your products and services."- Heidi Richards -So just how do you get started? The first step, of course is to write the article. Article Writing Strategies To Get Into Zen Flow - 7 Tips The more you write, the larger your impact. If that's true, why is it that so many authors find it hard to either start writing or to complete articles that they started?You either buy into the perception of writer's block or you buy into the perception that it's easy for you to enter and exit an effortless state of flow (some call it the alpha mind state) or the zone when writing. How To Write an Ezine Article Writing can be fraught at the best of times but it never ceases to amaze me just how much more difficult we make it by our approach. Writing an Ezine Article is no different to writing anything else. Smart Writing and Layout Styles for the Web If you write web content, it may be a mystery to you as to what "works" and what doesn't work. You want people to read what you write, but are they understanding your content or clicking away soon after stopping on your page? If the latter, you stand to lose visitors and, ultimately, sales. Dont Miss These 10 Must Know Facts About Promoting Your Website with Article Writing Most all ezine publishers need fresh content. Article writing is something that gets tedious to the publisher who sends out an ezine every week. 3 Article Outline Essentials Most writers I talk with who experience "writer's block" do not get bogged down by the content of the article, rather they are stopped by the outline proper. Without an outline, there can be no article. Jump From Unknown to Widely Quoted in One Week Start by Being QuotableIt's tough to stand out online. With millions of experts andwebsites on the Internet, what are your chances of gettingnoticed? Long odds, certainly. How To Write Effective And Unique Articles That Are Optimized for the Search Engines It is a well known fact that writing, distributing and posting articles to various location on the web is an extremely effective way to generate targeted traffic and establish yourself as an experienced marketer in your field. Unique articles that help solve the reader's problems, assists the reader in advancing their marketing acumen, or otherwise generally inform tend to stay posted on many web sites throughout the Internet and usually generate targeted traffic for the writer. Article Writing: How to Sound Like the Expert You Are You, too, can become a recognized expert in your specialized field. How? By writing articles that get published on the internet! Millions of people are gobbling up internet articles right now. How To Submit Your Articles To Article Announcement Lists Get the Facts you need to start promoting you free articles for publication online.. Ten Essential Tips For Submitting Articles Submitting well planned articles on-line will increase traffic and can even launch your career when handled right. They'll drive traffic from all over the net and show an excellent return on your time invested. Top Ten Ways to Format and Leverage your Articles Success - Part 1 You want your business to be noticed by thousands daily. Online ezine publishers and webmasters are constantly looking for new, original content. Build Links and Your Brand: Article Marketing Delivers Many online marketers have crowed about the value of writing and publishing articles for branding and credibility. A few have mentioned the effects articles can have on the links to your site and therefore your search engine rankings. Article Writing Dos and Donts Still following along on the Copywriter's Crash Course in article marketing? Ahh, I'm so pleased! With any luck, you'll be an article-writing machine by tomorrow. But before you being submitting articles on the web as a brand-building strategy, keep the following Do's and Don'ts in mind. Writing Articles for Ranking I have seen the question asked so many times. How do I get links without having to resort to reciprocals? There are actually multiple ways but for the purpose of this article I will be discussing just one, writing articles. Promoting Your Affiliate Programs with Articles If you are not creating articles for your website and your affiliate programs, you should. Why? Even though it may seem like a lot of work, and it may take you time to build -- articles add a valuable commodity to your site -- content.
|
|
Home | Site Map | Link Partners | 1 | 2 | Contact us |
Powered By: Work At Home With Google - FREE!© 2006 |
